Ross Lovegroves video on organic design highlights the need for 'fat-free' design, and he discusses the way in which he uses nature as inspiration for his designs.
Lovegrove defines 'fat-free' design as being 'lean and efficient' where the material and form are reduced to what is the minimum requirement to obtain the specific requirements of this item. For example the spiraled stair case in his studio which takes its inspiration from DNA structure is a beautiful minimalist object.
The use of the structure of DNA for inspiration exemplifies Lovegroves philosophy and process by using what has been developed by natural evolution. Lovegrove chooses nature for inspiration as he believes that through evolution all parts which are unnecessary have been removed.
Similarly the DNA stair case in Lovegrove's studio is an example of how only through the advances in technology have made it possible to produce such things. For example, the stair case has been formed from a single element with a carbon fiber handrail.
Lovegrove demonstrates to the viewer the necessity to find suitable inspraration for design and he stresses the power of nature through design and how beauty can be very minimalist and somewhat ‘plain’.
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