Richard Seymour and Dick Powell: Designing dream machines

This video which features Dick Powell and Richard Seymour demonstrated to the viewers the processes and methods which will be critical to us as industrial designers in the future. The focus of the video is to highlight the numerous different opportunities in the design and manufacturing process where the designer plays a crucial role.

For example the video explores the ways in which a designer has the obligation to satisfy the target market. However, simultaneously they have to fulfill the requirements of the people they work with in particular the engineers. It is for this reason that I believe that this video is very important for budding industrial designers as it shows the importance of being able to work with others as a team as it is not possible for and individual to design the future let alone a single product.