The recipient receives the gift in a plain envelope with no idea what it contains. After opening the envelope the recipient still has no idea what it contains until the lid on the flat pack is lifted of. Once opened, there is a strong visual stimulus which aims to create a sense of excitement and expectation.
Assembly is fun and simple, resulting in a funky, fully functional watch which aims to be a conversation piece. It is nevertheless practical and durable for on-going everyday use. No tools, other than the screw driver which is included, are required to assemble the gift.
The "I ♥ Flat Pak" watch has been designed to be laser cut out of simple sheet material, - metal or even plastic. However, the prototype as presented was constructed by hand from nickel silver sheet due to time and cost constraints.
The mass production method of stamping out the various layers is simple, quick and inexpensive. Therefore a highly profitable sub $30 gift is envisaged. The watch mechanisms are a standard item and may be acquired in bulk for less than $1 per piece.
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