Yves Behar - Designing objects that Tell Stories

Objects tell stories, so storytelling has become a strong influence in Yves Behars work. Another influence of his work is the fusion of what he like on how and what he is designing. It is this basic principle that made Yves Behar turn down designing in silicon valley as he did not want to mearely create skins for objects. He says “I didn't want to be a stylist in this way”, so he started his own design company which took technology and made it into things that people would use in new ways and find some new functionality.
In recent times the company’s projects have installed humanistic sense in them. The point of this is to create different relationships between “work and world”. This is because designers bring value to business and users. However the value that they put into the objects that ultimately creates the greater value. This is the balance of function and beauty often involving environmental issues, sustainability or lower power consumption. But it is the designer which brings all these elements together.
It is Yves Behar’s belief that designing is no longer about merely re-designing skins of technology. But about designing from the inside out, and then applying small tweaks with hand drawings or computer modelling. It is this that means that a designer’s work is never complete. As you can always improve the packaging, the website. This ultimately means you have to keep in touch with the user.
The ultimate message Yves Behar is conveying it that design is able to create a conversation or breaking the ice.